After all, consumers LOVE holiday deals and there’s no better way to push something out the door than by tapping into that seasonal goodwill to help lift your sales margins.
But with everyone else jumping on the festive bandwagon, you need to stand out from the crowd.
Making the right decisions ensures that your message isn’t lost in the shuffle of everyone else trying to capitalise on holiday spending.
Here are five tips to help you get a head start against the competition:
Set your goals early and stick to them
Just like we said above, standing out from the crowd can be difficult when everyone else is trying to take advantage of the season. That’s why we recommend doing as much research and planning as you can before you enter the busy period.
Even the best-laid plans can go to waste in frantic times, so make sure that yours is foolproof.
Know your market, act accordingly
Different people spend at different times of the year and as Australia’s consumer market becomes more varied this is becoming more and more crucial to a successful seasonal marketing campaign.
Understand when and why your customers are spending and plan factors such as the length of your sales period accordingly.
Use seasonal imagery in moderation
A bit of seasonal cheer goes a long way, but don’t overdo it! Whether it’s highlighting a specific holiday or using beach-related material to emphasise summer fun, use it sparingly.
People want to be reminded of the great parts of a holiday period, not swamped in it as they struggle to make a purchase.
Keep tabs on the competition
Check out what your competitors are doing and make note of what seems to be working well for them. Use this as inspiration for your next seasonal marketing strategy or even use it to modify your current one.
Always be one holiday ahead
Just like planning your goals for the current holiday period, you should always have the next one on the boil. This means doing everything from jotting down great ideas throughout the year, to properly storing materials that can be used for more than one seasonal campaign.
Seasonal holidays are a fantastic way to connect with customers both prospective and returning. Use every holiday as an opportunity to show them that your business cares for them and their traditions.
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