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OUR 3 TIPS TO HELP MAKE
your landing page pop

First impressions are everything, whether it’s a job interview or meeting the in-laws you HAVE to put the right foot forward or risk a damaging first encounter.

Now consider this same situation when thinking about where your customers end up after they click on your website.

They call it a Landing Page for a reason, it’s the first port of call for customers old and new, and it needs to be a hit right from the moment they arrive.

There are so many intricate details that make a landing page something truly special. That’s why we thought we’d try to boil it all down and provide a few pointers in the right direction.

Here are three tips to help make your landing page something truly special.

Everything in
moderation

Your landing page should grab the attention of customers and lead them towards making a purchase, but we can’t stress enough that this process must be natural. Rapidly flashing images and ‘click here to buy now’ messages in bulk capitals aren’t just attention-grabbing, they’re disruptive and annoying.

Consider carefully how you can capture the gaze of your customer subliminally. Whether it’s an enticing headline or a faint pulsing glow around interactable sections of the page, subtle is always best.

Take full advantage of multimedia

There’s nothing more sterile than a landing page that features text, a couple of static photos and not much else. Let’s not beat around the bush, this is a boring way of doing a landing page and it’s off-putting to customers looking to be wowed by your business.

Videos and interactive imagery help tie together the message you’re trying to send about your business and the products or services it provides.

We’re living in a technological age, so take advantage of that and think outside the box to really show customers that your business is all that they want and more.

Testimonials and Trust Indicators

Building trust early is one of the best ways to ensure that potential customers transact with your business. That’s why it’s so important that your landing page includes all the essential elements necessary to build confidence in your brand.

Use any means you have at your disposal to build this trust. Whether it’s great corporate feedback, customers who are vocal in their love for your business, or even positive press mentions, work them into your landing page.

There you have it, our top three tips for a killer landing page. If you’d like more ideas on how to take your website right to the top, check out our other blogs on the subject. Or just get in touch, we’d be happy to point you in the right direction.

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