Consider how, when and why customers will view certain parts of your vehicle at certain times. Don’t drop a load of text on the side of a work van just to have the message be lost as you zoom past pedestrians on the street.

Think about the situations that may lead to your message getting into people’s heads. To give an example, most vehicle signage will feature the bulk of the text about a business on the back end, but why is this?

Think about when you last got caught in traffic, your eyes glaze over and wander to anything that catches their fancy. That’s a captive audience, who sit behind your vehicle and read what you’re selling.