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VEHICLE SIGNAGE: HOW TO CREATE
a lasting impression

It’s more often than not the first impression your customers have of you.

It drives around every day representing your business. It sends a clear and specific message about who you are and what you do.

And we’ve seen some absolutely shocking examples throughout our time.

We’re just going to come out and say it. A single largish sticker placed somewhere on the back of a work vehicle, that’s as hard to read as it probably will be to scrape off is NOT sending the right message about your business.

So, here’s what you need to know.

Say it loud and say it proud

it’s as simple as that

Vehicle signage works for one specific reason, it gets around. If you don’t catch the eye of everyone you pass while moving from job to job, what’s the point of advertising in the first place.

A whole car wrap is a great start, covering your vehicle in branding that tells people everything they need to know right from the get-go.

As a bonus, it also makes older work vehicles look fresh and newer, kind of like a facelift.

Now it’s time to think carefully

about your angles

Consider how, when and why customers will view certain parts of your vehicle at certain times. Don’t drop a load of text on the side of a work van just to have the message be lost as you zoom past pedestrians on the street.

Think about the situations that may lead to your message getting into people’s heads. To give an example, most vehicle signage will feature the bulk of the text about a business on the back end, but why is this?

Think about when you last got caught in traffic, your eyes glaze over and wander to anything that catches their fancy. That’s a captive audience, who sit behind your vehicle and read what you’re selling.

This all sounds great, right?

But don’t take it too far

Everything in moderation, you’re trying to grab people’s attention, not assault their senses. Keep your colour scheme within reason and the amount of text you use to manageable bites of information.

If you’d like to know more about vehicle signage, check out our other blogs on the subject or send us an email and we’ll do our best to help.

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